1. Who we are

We are Sparkrena Ltd, a company incorporated in England with registered number 14375709 and having our registered office address at 32 Eyre Street, Sheffield, United Kingdom, S1 4QZ.

2. How to contact us

If you have inquiries regarding this privacy notice or wish to exercise your legal rights, please reach out to us using the contact information provided below.

By post : 32 Eyre Street, Sheffield, United Kingdom, S1 4QZ

Online : https://sparkrena.com

3. Privacy Information

At Sparkrena, we are dedicated to safeguarding your personal data and respecting your privacy. This privacy notice is designed to provide you with comprehensive information on how we collect and process your personal data when you use our website, https://sparkrena,com (the "Website"). This includes any personal data you may provide to us through the Website, as well as data processed under contractual agreements (please be aware that additional terms and conditions may apply in such cases) and through other forms of communication with us.

The most recent revision of our privacy statement was completed on December 11, 2023.

4. Who is covered by this privacy notice?

This privacy notice applies to:

• Anyone who explores our website or reaches out to us via mail, phone, email, social media, or alternative methods (including electronic channels) — all fall into this category.
• Anyone who has been a customer or is currently a customer of ours, and with whom you or your organization have had contact.
• Everyone who is connected to our business, either as a supplier of goods or services, provider of professional services, someone who has shown interest in our organization, or maintains any other form of business relationship with us—this includes cases where your organization functions as a public authority, an industry body, regulatory authority, or any similar entity

5. Information about our Website

Our website might contain links to third-party websites, plug-ins, and applications. Activating these links or connections could result in third parties gathering or sharing information about you. We lack control over these third-party websites and bear no responsibility for their privacy policies. Upon leaving our website, we recommend reviewing the privacy notice of each website you visit.

Cookies are tiny snippets of text that websites store on your computer during your visits. Their widespread application aims to enhance website functionality and efficiency while also offering valuable insights to site owners.

You have the option to configure your browser settings to reject either all cookies or specific types of cookies, and you can choose to receive notifications when websites attempt to set or access cookies. It's important to be aware that disabling or rejecting cookies may result in certain sections of the website becoming unavailable or functioning improperly.

6. Children

Our website is not designed for children, and we do not intentionally gather any personal information regarding children.

7. What personal data do we collect and process?

Personal data, or personal information, refers to any details regarding an individual that can be used to distinguish that person. This excludes information where the identity has been eliminated, resulting in anonymous data.

We might gather, employ, store, and move various types of personal information concerning you, categorized as follows:

• Personal information comprises the following details: initial name, surname, social media handle (such as LinkedIn or Twitter) or a comparable identifier, marital status, job title, birthdate, and gender.
• Contact information encompasses residential or professional addresses, email addresses, and phone numbers.
• Financial information comprises data related to bank accounts and payment card details.
• Transaction information encompasses data regarding payments made to and received from you, along with additional specifics about products and services acquired from our company.
• Technical information comprises data such as your internet protocol (IP) address, the type and version of your browser, time zone configuration and location, versions of browser plug-ins, operating system, platform, and other technological information pertaining to the devices utilized for accessing our website.
• Usage information encompasses data regarding your use of our website.
• Marketing and Communications information encompasses your choices regarding the receipt of marketing materials from us, as well as your preferences in communication
• Business Contact information comprises your personal name, professional contact information, particulars regarding your employer, your position within the organization, and your professional credentials.

We do not collect any "special categories of personal data" regarding you. This encompasses information related to your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, details about your health, and genetic and biometric data. Additionally, we do not collect any data about criminal convictions and offenses.

8. How is your personal data obtained?

We employ various approaches to gather personal information from you, encompassing:

• Typically, direct engagements. You can provide us with your Identity, Contact, and Financial Information either through form submissions or by communicating with us via mail, telephone, email, social media, or other means. This encompasses personal details shared when:
  • reaching out to us on our website;
  • inquiring about our products or services; or
  • offering feedback.
• Engaging directly with professional connections involves sharing your identity, contact information, and business-related details. You can provide us with your personal information such as identity, contact, and business contact data through various means, including completing forms, communicating via mail, phone, email, social media, or other channels. This encompasses information shared during contract negotiations, agreement processes, or when sharing your business card.
• Automated technologies or engagements: When engaging with our website, Technical Data regarding your device, browsing behaviors, and patterns may be gathered automatically. This collection of personal information is facilitated through the use of cookies and comparable technologies.
• Information about you may be obtained from external entities or publicly accessible outlets. We might obtain your personal data from different third-party entities and public sources, including but not limited to:
• Contact, Financial, and Transaction Data from providers offering technical, payment, and delivery services
• Technical Data from analytics providers or sources providing search-related information.
• Identity and Contact Data sourced from publicly available outlets such as Companies House and the Electoral Register.
• Business Contact Data obtained from your business or organization, third-party references, or professional advisors.

9. Failure to provide personal data

In instances where it is legally required or stipulated in a contractual agreement that we gather personal information, and you do not furnish the requested data, it may impede our ability to fulfill the contractual obligations we have or are attempting to establish with you. This could potentially lead to the discontinuation of a service you have with us. Rest assured, we will communicate any such situations to you promptly if they arise.

10. How will we use your personal data?

Your personal information will be handled by us when you provide consent for processing, when processing is essential for a) fulfilling a contractual agreement with you, b) complying with a legal obligation imposed on us, or c) serving the legitimate interests, either ours or those of a third party.

11. Marketing

As a consumer, we will only send you direct marketing messages if you have given your explicit consent to receive them. You have the option to subscribe to these marketing communications and can modify your preferences by reaching out to us (details on how to contact us are provided).

If you are a representative of another business, we may send you direct marketing communications if we believe it is relevant to your business, unless you have chosen to opt out of such communications. In using your personal information for this purpose, we do so under the understanding that it aligns with our legitimate interests to engage in direct marketing, ensuring fair processing of your personal data.

You have the ability to opt out or unsubscribe from some or all of these marketing communications at any time by contacting us (details on how to contact us) or by selecting the "unsubscribe" option found at the bottom of any marketing email.

It's important to note that opting out of marketing communications does not affect personal data provided to us for other purposes.

12. With whom do we share your personal data?

We may have to share your personal data with the parties set out below:

1. Amazon Web Services.
2. Service providers functioning as processors, offering IT and system administration services.
3. Professional advisors such as lawyers, bankers, auditors, and insurers delivering consultancy, banking, legal, insurance, and accounting services..
4. Any pertinent regulatory authority or law enforcement agency, including HM Revenue & Customs, courts, or tribunals, requiring the reporting of processing activities in specific situations.
5. Third parties to whom we may opt to sell, transfer, or merge segments of our business or assets. Alternatively, we might endeavor to acquire other businesses or merge with them. In the event of a business change, the new proprietors may utilize your personal data in a manner consistent with the guidelines outlined in this privacy notice.
6. We mandate that all third parties uphold the confidentiality and security of your personal data, treating it in compliance with applicable laws. Our third-party service providers are prohibited from using your personal data for their own purposes and are only allowed to process it for defined purposes and in adherence to our instructions.

Any sharing of your personal data will occur solely when it is legally required, necessary for the fulfillment of a contractual obligation with you, or in our legitimate interests. This includes:

1. Maintaining network and information security.
2. Enhancing and refining our services and products to remain competitive.
3. Safeguarding and asserting our legal rights.
4. Pursuing our commercial goals without compromising your rights and freedoms as a data subject.

13. How long do we retain your personal data?

We will retain your personal data only as long as necessary to fulfill the initially intended purposes, which includes meeting any legal, accounting, or reporting obligations. The determination of the appropriate retention period considers factors such as the quantity, nature, and sensitivity of the personal data, the potential risks associated with unauthorized use or disclosure, the specific purposes for processing the data, the feasibility of achieving those purposes through alternative means, and adherence to relevant legal requirements.

For tax-related reasons, basic information concerning our customers and their representatives (comprising Contact, Identity, Financial, and Transaction Data) will be kept for a duration of six years after the termination of their customer status.

14. Data security

We've implemented suitable security measures to avoid inadvertent loss, misuse, or unauthorized access, as well as any alteration or disclosure of your personal data. Moreover, we restrict access to your personal data to individuals such as employees, agents, contractors, and other third parties who require this information for legitimate business purposes. These individuals will only handle your personal data according to our instructions and are bound by confidentiality obligations.

Our protocols include established procedures to address any suspected breaches of personal data. Should a breach occur, we will notify both you and the Information Commissioner’s Office in compliance with legal obligations.

15. Your rights

Legal rights safeguard your personal data, encompassing entitlements such as:

• Request access to your personal data: This allows you to obtain a duplicate of the personal information we have on record for you and verify that we are processing it in accordance with the law.
• Request correction of the personal data that we hold about you: This allows you to rectify any incomplete or inaccurate information we have on record concerning you, with the understanding that we may need to confirm the accuracy of the updated information you supply.
• Request erasure of your personal data: This allows you to request the deletion of personal data if there is no justified reason for us to continue processing it. It's important to note that there may be instances where we are unable to fulfill your deletion request due to specific legal considerations, and we will inform you of such reasons, if applicable, upon receipt of your request.
• Object to processing of your personal data: If we depend on a valid interest, whether ours or a third party's, and there's a specific aspect of your situation leading you to oppose the processing due to its impact on your fundamental rights and freedoms, you have the right to object. Additionally, you can object if we are processing your personal data for the purpose of direct marketing.
• Request restriction of processing of your personal data: This allows you to request the temporary halt of handling your personal data in the following situations: when you wish us to confirm the accuracy of the data; when our utilization of the data is against the law, but you prefer it not to be deleted; when you require us to retain the data, even if it is no longer necessary for us, as you need it for legal claims' establishment, exercise, or defense; or if you have raised an objection to our data usage, but we need to verify if we have compelling legitimate reasons to continue using it.
• Request the transfer of your personal data to you or to a third party: We will provide your personal information to you or a designated third party in a format that is structured, commonly used, and machine-readable. It's important to note that this entitlement specifically pertains to automated data that you originally consented for us to utilize or data that we used to fulfill a contractual agreement with you.
• Withdraw consent at any time where we are relying on consent to process your personal data: Nonetheless, the legality of any previous processing remains unaffected in the event of consent withdrawal. If consent is retracted, there is a possibility that specific products or services may not be accessible to you. Notification of such instances will be provided when consent is withdrawn.

If you desire to assert any of these privileges, kindly reach out to us.

We might ask you for particular details to verify your identity and validate your entitlement to access your personal information (or assert any other rights you may have). This serves as a security precaution to prevent the disclosure of personal data to unauthorized individuals. Additionally, we may reach out to you for additional details related to your request in order to expedite our response.

You won't be required to make a payment for accessing your personal information or exercising any other rights. Nevertheless, if your request is deemed unfounded, repetitive, or excessive, we reserve the right to charge a reasonable fee or decline to fulfill your request in such instances.